Box Office Results- The Tony Aftermath

Now that the Tony nominations have been announced, it's interesting to take a look and see if there is any correlation to the box office receipts for last week. By and large, the answer is a resounding "no".

Of the 4 nominees for "best musical", only Fela saw a significant bump over the previous week, filling the Eugene O' Neill theater to 93% capacity (a 22% increase), and a $163,000 increase in gross. To me, Fela feels like the Passing Strange of the season in that it's been a far bigger critical hit than a commercial one, so hopefully the Tony buzz translates into business beyond the next few weeks. The producers (including Will and Jada Pinkett-Smith) are trying their best to capitalize on the momentum, announcing plans for a national tour in 2011.

American idiot and Memphis were essentially flat from last week's attendance, although their grosses were up a little (probably more to do with fewer discounts). The surprise nominee, Million Dollar Quartet was actually down 10% after it was nominated for best musical, taking in nearly $40,000 less and playing to only 57% capacity at the Nederlander Theater. Still though, the producers are soldiering on and have announced that they are selling tickets through November. Anyone care to wager as to whether the show actually lasts that long?

Of the two nominated revivals that are still open, only La Cage saw a spike, up $60,000 from last week and filling the Longacre to 88% capacity, which is more impressive when you see the overall anemic attendance across the board last week.

Which of this season's musicals ARE doing big business? The panned Addams Family and Promises, Promises, both topping the million dollar mark once again. Should we be surprised that this season's most negatively reviewed shows are grossing the highest?? Not really. All you have to take a look at last weekend's Hollywood box office, where the widely panned Iron Man 2 took in $133 million dollars to see the disconnect between critics and audiences. By the way, despite the negative buzz on IM2, all I read this weekend on facebook were status updates from moviegoers praising it as being better than the first one.

The bottom line?? Today's audience doesn't want to be told how they should feel about the product. They are happy to judge for themselves.... and isn't that what makes art great???